The Kitchens Group conducts public opinion research throughout the country and internationally for a variety of purposes, including: market research, targeted audience survey research, in-depth interviews, Internet surveys, and focus groups.
The firm has conducted research for candidate campaigns, referenda initiatives, lobbying efforts, public policy studies, and marketing campaigns.
The Kitchens Method
The Kitchens Groups’ analysis of the data is a major factor distinguishing our firm from other polling firms.
Many polling firms seek only to provide the client with a description of the attitudes of respondents at the time of the survey. The Kitchens Group is oriented toward analyzing poll data in a manner most useful for planning and refining the communications process.
The Kitchens Group examines data with a methodology that predicts reactions to messages. The firm has developed a proprietary formula which provides a numeric estimate of the percentage of voters actually influenced by any given message.
Traditional Telephone surveys
Conducted at a market research center
Online focus group studies
Please see the following for more information on our services: